NEWS
PRCA Montgomery members can submit their company and professional news to info@prcamontgomery.org for publication here and on PRCA Montgomery's social media!
PR Industry Insights
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If you can't measure it, you can't improve it. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As a PR professional, you can use PR campaign results to earn your seat at the table. With the right success measurements, you can refine communication strategies and show exactly how much your PR effort contributes to overall brand success. By measuring PR campaign effectiveness, you can use data-driven insights to create even better campaigns and show proof of your hard work and its results.
10 Methods to Measure the Success of a PR Campaign
https://www.commpro.biz/news/10-methods-to-measure-the-success-of-a-pr-campaign
PR Measurement Guide: 14 Must-Have PR KPIs and How to Track Them
https://www.meltwater.com/en/blog/14-proven-pr-kpis-that-matter-and-how-to-track-them
5 Questions to Ask During a Communications Post-Mortem
https://spinsucks.com/communication/communications-post-mortem
How to measure PR impact
https://www.motivepr.co.uk/blog/how-to-measure-pr-impact
HOW DO YOU MEASURE THE SUCCESS OF A PR CAMPAIGN?
https://thinkpr.dk/how-do-you-measure-the-success-of-a-pr-campaign/
June Chapter Meeting
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Join us November 12th at the Montgomery Biscuits Riverwalk Stadium for our November Lunch and Learn as we welcome a few of our Past Presidents for a "Words of Wisdom" panel discussion! Be sure to register by November 7th to receive a lunch! We can't wait to see you there.
A Letter From the President
Mikala McCurry
President
PRCA Montgomery
We’re officially in the summer season! (Well in Alabama, we feel like we’re in summer for about 80% of the year). This is a great time of the year to spend time with family, go on vacation, and enjoy some outdoor fun. After all, we learned during May that we need to take care of our mental and physical health and practice more self-care as PR professionals.
It’s also a great time to get some professional development and education in. Be sure to register for our upcoming joint meeting with the Alabama Chapter of the American Advertising Federation coming up July 9th and the PRCA APR Summer School coming up July 15th – 19th. Summer is also a great time of year for celebrations! If you have a professional or personal win you’ve experienced recently, share it with us so we can celebrate you!
We are excited about the growth and progression of PRCA Montgomery in the first half of 2024 and are looking forward to continued elevation in the second half of the year. If you have any questions, concerns, suggestions, or ways PRCA can support our professional and student members better, please feel free to reach out to me.
In dedication and service,
Mikala McCurry, APR
2024 President