NEWS
PRCA Montgomery members can submit their company and professional news to info@prcamontgomery.org for publication here and on PRCA Montgomery's social media!
PR Industry Insights
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Traditionally, PR was print based. However, today’s world is all about digital channels. As such, your PR tactics need to embrace more digital strategies. This includes digital marketing to help boost your brand awareness and image. Digital marketing has become an essential part of PR as its benefits exceed those of traditional marketing.
Although digital PR may be similar to traditional PR, it provides an opportunity to reach a much broader audience than traditional methods. Strategies such as SEO, content marketing, influencer marketing and social media marketing help your brand to connect relatable content with the right audiences.
How to Introduce Digital Marketing into Your Public Relations Strategy
https://www.5wpr.com/new/how-to-introduce-digital-marketing-into-your-public-relations-strategy/
Understanding Digital Public Relations: How to Maximize the Connection Between PR And SEO
Defined Combination of Digital Marketing and Public Relations: A Winning Strategy
https://www.sunmediamarketing.com/digital-marketing/digital-marketing-and-public-relations/
What’s the Difference Between Traditional PR and Digital PR?
https://www.digitalthirdcoast.com/blog/whats-the-difference-between-traditional-pr-and-digital-pr
June Chapter Meeting
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Join us November 12th at the Montgomery Biscuits Riverwalk Stadium for our November Lunch and Learn as we welcome a few of our Past Presidents for a "Words of Wisdom" panel discussion! Be sure to register by November 7th to receive a lunch! We can't wait to see you there.
A Letter From the President
Mikala McCurry
President
PRCA Montgomery
We’re officially in the summer season! (Well in Alabama, we feel like we’re in summer for about 80% of the year). This is a great time of the year to spend time with family, go on vacation, and enjoy some outdoor fun. After all, we learned during May that we need to take care of our mental and physical health and practice more self-care as PR professionals.
It’s also a great time to get some professional development and education in. Be sure to register for our upcoming joint meeting with the Alabama Chapter of the American Advertising Federation coming up July 9th and the PRCA APR Summer School coming up July 15th – 19th. Summer is also a great time of year for celebrations! If you have a professional or personal win you’ve experienced recently, share it with us so we can celebrate you!
We are excited about the growth and progression of PRCA Montgomery in the first half of 2024 and are looking forward to continued elevation in the second half of the year. If you have any questions, concerns, suggestions, or ways PRCA can support our professional and student members better, please feel free to reach out to me.
In dedication and service,
Mikala McCurry, APR
2024 President